Haleon is seeking a Senior Group Ka Manager for its Shanghai office to lead the development and execution of content and media strategies for the Caltrate and Centrum brands on the Douyin platform. The ideal candidate will have at least five years of experience in brand social marketing or e-commerce management, with a strong understanding of Douyin's marketing ecosystem
Job Summary
Fully responsible for the development and execution of Caltrate & Centrum's content and paid media strategy on Douyin platform, driving brand 5A assets, brand search and paid media efficiency.
Lead the strategy for Douyin and brand advertising, being accountable for advertising ROI and managing the E-marketing budget to maximize overall content marketing ROI.
Collaborate closely with Brand Marketing, Douyin Sales Operations, Product, Trade Marketing, and Supply Chain teams to ensure seamless integration of marketing activities.
Matching Summary
Match Score: 85
Haleon is seeking a Senior Group Ka Manager for its Shanghai office to lead the development and execution of content and media strategies for the Caltrate and Centrum brands on the Douyin platform. The ideal candidate will have at least five years of experience in brand social marketing or e-commerce management, with a strong understanding of Douyin's marketing ecosystem.
Skills & Requirements
Must-have
Douyin content and paid media strategy
Drive brand 5A assets and search
Paid media ROI achievement
Douyin EMKT mastery
Data-driven optimization
Cross-functional collaboration
Nice-to-have
Agile, performance-focused culture
Deep human understanding and trusted science
Bold ambitions and enormous opportunity
Key Requirements
5+ years of experience in brand social marketing or Douyin e-commerce