Field Marketing Manager

Appian

Atlanta, Georgia, US
Base: $75,000–$175,000 py; bonus/equity: discretio...
On-site
3+ years field marketing experience
B2g or b2b enterprise software background
Public sector marketing expertise
Appian is seeking a Field Marketing Manager to lead integrated marketing efforts in the Public Sector. The ideal candidate should have experience in public sector marketing, particularly in the technology ecosystem, and be adept at managing events and executing marketing strategies

Job Summary

  • The role focuses on developing and executing integrated marketing plans specifically for the Public Sector industry to accelerate sales pipeline and revenue.
  • Candidates will manage a rich portfolio of events including trade shows, regional seminars, and executive roundtables while ensuring high-quality attendee experiences.
  • Appian offers comprehensive benefits including health coverage, 401(k) matching, flexible time off, and extensive learning and development resources.

Matching Summary

Match Score: 85

Appian is seeking a Field Marketing Manager to lead integrated marketing efforts in the Public Sector. The ideal candidate should have experience in public sector marketing, particularly in the technology ecosystem, and be adept at managing events and executing marketing strategies.

Salary

Base: $75,000–$175,000 per year; Bonus/Equity: Discretionary bonus and potential equity awards; Benefits: Comprehensive package including 401(k), medical, dental, vision, and wellness programs

Skills & Requirements

Must-have

  • 3+ years field marketing experience
  • B2G or B2B enterprise software background
  • Public Sector marketing expertise
  • End-to-end event strategy execution
  • Budget management and ROI tracking

Nice-to-have

  • Creative and passionate individual
  • Understanding of low-code ecosystem
  • Partner ecosystem management skills
  • Sales enablement experience

Key Requirements

  • Bachelor's Degree required
  • 3+ years of field marketing experience
  • Experience with B2G or B2B enterprise software
  • Travel availability of 25-30%

Work Rights

Not specified

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