Head Of Brand And Customer Engagement (tesco Bank)

Tesco Bank

Develop and implement marketing strategies
Data analysis and optimization
Marketing budget management
Develop and implement marketing strategies to promote brand, products, and services across various markets

Job Summary

  • Develop and implement marketing strategies to promote brand, products, and services across various markets.
  • Lead the development of annual and mid-term marketing plans aligned to Tesco Bank’s strategy, customer needs and commercial objectives.
  • Lead in-house CRM and servicing teams to deliver personalised, automated 1:1 communications across expanding channels.

Matching Summary

Develop and implement marketing strategies to promote brand, products, and services across various markets.

Skills & Requirements

Must-have

  • Develop and implement marketing strategies
  • Data analysis and optimization
  • Marketing budget management
  • Brand positioning and guidelines
  • Customer lifecycle management
  • Integrated campaign delivery

Nice-to-have

  • Creative thinking and data-driven insight
  • Cross-functional collaboration
  • Performance culture
  • Thought leadership
  • External environment monitoring

Key Requirements

  • Extensive knowledge of industry theories and practices
  • Interpretative thinking and advanced analytical skills
  • Negotiate with and influence stakeholders at a senior level

Work Rights

Not specified

Tailored Resume

Cover Letter