Digital Marketing Strategist, Smeal College Of Business
Penn State Smeal College of Business
State College, PA, US
Base: $68,200.00 - $102,300.00; bonus/equity: not ...
Hybrid
Paid media strategy for higher education
Agency management and performance oversight
Conversion rate optimization expertise
The Penn State Smeal College of Business is seeking a Digital Marketing Strategist to lead their paid media strategies and conversion optimization efforts. This role requires extensive experience in digital marketing and agency management, with a focus on achieving enrollment goals through effective media strategies and landing page design
Job Summary
The role involves replacing external agency strategic oversight by converting enrollment goals into paid media direction and high-conversion landing page strategies.
Candidates will manage a team of at least two web and data professionals while directing internal resources to ensure every click has a clear destination.
The position offers a competitive salary range of $68,200.00 - $102,300.00 along with a generous 75% tuition discount for employees and eligible family members.
Matching Summary
Match Score: 85
The Penn State Smeal College of Business is seeking a Digital Marketing Strategist to lead their paid media strategies and conversion optimization efforts. This role requires extensive experience in digital marketing and agency management, with a focus on achieving enrollment goals through effective media strategies and landing page design.