Principal Associate, Insights Creative & Sponsorship

Capital One

Richmond, United States
$109,900 - $125,400 py
On-site
Consumer insights
Marketing strategies
Advertising strategies
Provide consumer insights that inform marketing, advertising, and brand building strategies

Job Summary

  • Provide consumer insights that inform marketing, advertising, and brand building strategies.
  • Design and manage primary research inclusive of ad testing and in-market ad tracking.
  • Measure the longitudinal impact on our brand across other marketing-related activities.

Matching Summary

Provide consumer insights that inform marketing, advertising, and brand building strategies.

Salary

$109,900 - $125,400

Skills & Requirements

Must-have

  • consumer insights
  • marketing strategies
  • advertising strategies
  • brand building strategies
  • primary research design
  • ad testing
  • in-market ad tracking

Nice-to-have

  • longitudinal impact measurement
  • brand impact analysis

Key Requirements

  • Proven experience in research design
  • Experience managing primary research
  • Experience with ad testing
  • Experience with in-market ad tracking

Work Rights

Not specified

Tailored Resume

Cover Letter