AstraZeneca is seeking a SFE & Channel Effectiveness Specialist in Bucharest to enhance field force performance and implement disciplined omnichannel strategies. The ideal candidate will possess extensive experience in pharma sales effectiveness, particularly in CRM cycle planning and field performance programs
Job Summary
Turn brand strategy into disciplined omnichannel execution through segmentation, targeting, call planning, territory design, and incentive schemes - delivering decision-ready insights and measurable effectiveness uplift.
Define KPIs and cadences; automate BAU reporting; interpret BI dashboards and A/B tests; convert insights into clear actions and continuous improvement.
An inclusive culture that champions diversity and collaboration, and is always committed to lifelong learning, growth, and development.
Matching Summary
Match Score: 85
AstraZeneca is seeking a SFE & Channel Effectiveness Specialist in Bucharest to enhance field force performance and implement disciplined omnichannel strategies. The ideal candidate will possess extensive experience in pharma sales effectiveness, particularly in CRM cycle planning and field performance programs.
Skills & Requirements
Must-have
Sales force effectiveness framework design
CRM cycle planning
Field performance programs
Incentive design and goaling
BI tools and commercial KPIs
Omnichannel execution
Nice-to-have
AI-enabled engagement
Change management experience
Entrepreneurial spirit
Collaborative and inclusive culture
Key Requirements
Extensive experience in pharma SFE or commercial operations