Sparkadvisors is seeking a Senior Product Marketing Manager to drive the product marketing function for their Medicare platform. The role involves developing go-to-market strategies, positioning, and messaging while working closely with cross-functional teams to enhance broker engagement and growth
Job Summary
Own the full product marketing function, shaping market positioning and leading go-to-market strategy for new products and segments.
Create and direct content and programs that position Spark as a technology leader in the Medicare brokerage space.
Partner with product, sales, and customer success to drive broker adoption and growth in a fast-growing Medicare platform.
Matching Summary
Match Score: 85
Sparkadvisors is seeking a Senior Product Marketing Manager to drive the product marketing function for their Medicare platform. The role involves developing go-to-market strategies, positioning, and messaging while working closely with cross-functional teams to enhance broker engagement and growth.
Salary
$160,000—$180,000 USD
Skills & Requirements
Must-have
Product positioning and messaging
Go-to-market strategy
Product launch management
Content creation and strategy
Sales enablement programs
Nice-to-have
Health tech experience
Startup environment experience
Channel GTM motions
Key Requirements
5-8+ years of product marketing experience
Proven track record of owning GTM strategy and launch execution