Define and lead upstream marketing strategy for key portfolios, shaping long-term vision, innovation priorities, and lifecycle management to drive sustainable growth
Job Summary
Define and lead upstream marketing strategy for key portfolios, shaping long-term vision, innovation priorities, and lifecycle management to drive sustainable growth.
Translate deep customer, clinical, and market insights into differentiated value propositions, portfolio strategy, and new product development direction through close partnership with R&D, Clinical, and cross functional stakeholders.
Lead and develop high-performing teams, influencing senior leadership decision-making and ensuring strategic alignment from early discovery through commercialization.
Matching Summary
Define and lead upstream marketing strategy for key portfolios, shaping long-term vision, innovation priorities, and lifecycle management to drive sustainable growth.
Salary
$155,900.00 - $259,800.00; Bonus eligible; Benefits included
Skills & Requirements
Must-have
Upstream marketing strategy
Portfolio and lifecycle management
Customer and market insights
New product development
KOL relationships
Pricing and value strategies
Nice-to-have
Competitive and market intelligence
Healthcare market dynamics
Cross-functional collaboration
Strategic thinking
Key Requirements
Bachelor’s degree
10+ years of work experience
7+ years medical device or marketing/sales experience