Online Lifecycle & Crm Marketing Senior Manager

Zoom

Base: $126,500 - $276,700; bonus/equity: included ...
Hybrid
13+ years crm lifecycle experience
Cross-channel program design email sms push
Salesforce marketing cloud or braze expertise
This role drives customer engagement, retention, and growth through a unified CRM and lifecycle strategy across Zoom's self-serve and ecommerce motions

Job Summary

  • This role drives customer engagement, retention, and growth through a unified CRM and lifecycle strategy across Zoom's self-serve and ecommerce motions.
  • The ideal candidate will design and launch full-funnel lifecycle programs using advanced segmentation, personalization, and automation across email, SMS, push, and in-app channels.
  • Zoom offers a structured hybrid work approach, award-winning benefits for physical and mental health, and a commitment to fair hiring practices.

Matching Summary

This role drives customer engagement, retention, and growth through a unified CRM and lifecycle strategy across Zoom's self-serve and ecommerce motions.

Salary

Base: $126,500 - $276,700; Bonus/Equity: Included in Total Direct Compensation; Benefits: Comprehensive perks including physical, mental, and financial health support

Skills & Requirements

Must-have

  • 13+ years CRM lifecycle experience
  • Cross-channel program design email SMS push
  • Salesforce Marketing Cloud or Braze expertise
  • Customer Data Platform (CDP) implementation
  • GDPR CCPA compliance knowledge
  • SaaS subscription growth environment
  • Product-led growth strategy

Nice-to-have

  • Global program scaling experience
  • Mobile channel optimization skills
  • Strong cross-functional stakeholder influence
  • Experience with experimentation frameworks
  • Data privacy-first marketing practices

Key Requirements

  • 13+ years of experience in CRM or lifecycle marketing
  • Proven track record in activation, retention, or growth
  • Experience with Salesforce Marketing Cloud, Braze, or HubSpot
  • Knowledge of GDPR, CAN-SPAM, and CCPA/CPRA frameworks

Work Rights

Not specified

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