Senior Social Media Manager

Coty Inc

On-site
Poe investment strategy development
China social media platform expertise
Kol and livestreaming strategy
You will be the end-to-end owner of Coty China’s social ecosystem strategy for fragrance brands, leading investment, content, and KOL strategies

Job Summary

  • You will be the end-to-end owner of Coty China’s social ecosystem strategy for fragrance brands, leading investment, content, and KOL strategies.
  • This role involves 80% social investment strategy and 20% fragrance captainship projects including campus programs and experiential marketing.
  • Coty is a global beauty company committed to an inclusive and diverse workplace where employees can be their authentic selves.

Matching Summary

You will be the end-to-end owner of Coty China’s social ecosystem strategy for fragrance brands, leading investment, content, and KOL strategies.

Skills & Requirements

Must-have

  • POE investment strategy development
  • China social media platform expertise
  • KOL and livestreaming strategy
  • Social content and creative strategy
  • Social KPI and measurement systems
  • Cross-functional team management
  • Data-driven social media optimization

Nice-to-have

  • Experience in beauty, fashion or lifestyle
  • Builder mindset for frameworks and systems
  • Agency partnership and collaboration
  • Fragrance category marketing experience
  • Strategic initiative leadership
  • Campus cooperation program management

Key Requirements

  • 6+ years social/media strategy experience
  • Deep understanding of China social ecosystem
  • Experience managing cross-functional and agency teams
  • Strong data and analytical capabilities

Work Rights

Not specified

Tailored Resume

Cover Letter