Media Effectiveness & Analytics Manager

GSK Consumer Healthcare (Haleon)

India
Hybrid
10+ years marketing analytics experience
Media mix modeling (mmm) expertise
Multi-touch attribution (mta) skills
Haleon, a consumer healthcare company, is looking for a Media Effectiveness & Analytics Manager in India to evaluate media campaign effectiveness using data-driven insights. The ideal candidate will have extensive experience in marketing analytics, particularly in the FMCG sector, and will focus on integrating data across various media channels to optimize marketing strategies

Job Summary

  • This role focuses on assessing media campaign effectiveness and leveraging data-driven insights to analyze attribution across traditional and digital platforms.
  • The successful candidate will integrate diverse data sources including media, sales, and consumer data to provide a holistic view of marketing investments.
  • Haleon is a purpose-driven world-class consumer company entering an exciting new chapter filled with bold ambitions and enormous opportunity.

Matching Summary

Match Score: 85

Haleon, a consumer healthcare company, is looking for a Media Effectiveness & Analytics Manager in India to evaluate media campaign effectiveness using data-driven insights. The ideal candidate will have extensive experience in marketing analytics, particularly in the FMCG sector, and will focus on integrating data across various media channels to optimize marketing strategies.

Skills & Requirements

Must-have

  • 10+ years marketing analytics experience
  • Media mix modeling (MMM) expertise
  • Multi-touch attribution (MTA) skills
  • Data integration from multiple sources
  • ROI analysis and budget allocation
  • Advanced proficiency in SQL and BI tools

Nice-to-have

  • Experience with e-commerce or D2C models
  • Knowledge of econometrics techniques
  • Familiarity with DMPs and CDP platforms
  • Strong presentation skills for executives
  • Agile working culture adaptability

Key Requirements

  • Bachelor's degree in business analytics or Data Science
  • 10+ years hands-on experience in marketing analytics
  • Experience preferably in FMCG or consumer goods industry

Work Rights

Not specified

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