Not specified (assumed flexible or hybrid based on company culture).
5+ years brand social marketing experience
Douyin e-commerce business management expertise
Proven track record managing 500 million rmb budget
Haleon is seeking a Senior Group Ka Manager responsible for developing and executing the content and paid media strategy for the Caltrate and Centrum brands on the Douyin platform. The ideal candidate should have over five years of experience in brand social marketing or Douyin e-commerce management, with strong analytical and collaborative skills
Job Summary
The role is fully responsible for developing the annual content strategy and executing paid media campaigns on the Douyin platform to establish Caltrate & Centrum as a top health brand.
Candidates must lead advertising strategy, manage E-marketing budgets, and utilize robust data monitoring systems to diagnose issues and optimize marketing ROI.
This position requires close collaboration with Brand Marketing, Sales Operations, Product, Trade Marketing, and Supply Chain teams to ensure seamless integration of marketing activities.
Matching Summary
Match Score: 85
Haleon is seeking a Senior Group Ka Manager responsible for developing and executing the content and paid media strategy for the Caltrate and Centrum brands on the Douyin platform. The ideal candidate should have over five years of experience in brand social marketing or Douyin e-commerce management, with strong analytical and collaborative skills.
Skills & Requirements
Must-have
5+ years brand social marketing experience
Douyin e-commerce business management expertise
Proven track record managing 500 million RMB budget
Mastery of Douyin marketing products (Doujin, Xingtu, Yuntu)
Strong data analysis and ROI optimization skills
Nice-to-have
Strategic vision with operational detail focus
Cross-functional collaboration and influence skills
High sensitivity to content trends and aesthetics
Experience in fast-paced high-pressure environments
Ability to empower internal teams on platform trends
Key Requirements
Bachelor's degree or above
5+ years experience in brand social marketing
Experience managing 500 million RMB budget preferred