Senior Lifecycle Marketing Manager

820

Remote, US
Fully remote
Customer lifecycle strategies
Prospect engagement and pipeline building
Customer journey maps
The Senior Lifecycle Marketing Manager designs and executes integrated customer lifecycle strategies that connect Product Marketing, Regional Marketing, and Customer Success touchpoints across Learning A-Z and ExploreLearning's portfolio of K-12 educational products

Job Summary

  • The Senior Lifecycle Marketing Manager designs and executes integrated customer lifecycle strategies that connect Product Marketing, Regional Marketing, and Customer Success touchpoints across Learning A-Z and ExploreLearning's portfolio of K-12 educational products.
  • Success in this role requires deep customer insight, data-driven decision-making, and the ability to synthesize inputs from multiple stakeholders into a coherent lifecycle experience strategy.
  • When you join ExploreLearning | Learning A-Z, you become part of a mission to ignite curiosity, deepen comprehension, and foster a lifelong joy of learning in students everywhere.

Matching Summary

The Senior Lifecycle Marketing Manager designs and executes integrated customer lifecycle strategies that connect Product Marketing, Regional Marketing, and Customer Success touchpoints across Learning A-Z and ExploreLearning's portfolio of K-12 educational products.

Skills & Requirements

Must-have

  • Customer lifecycle strategies
  • Prospect engagement and pipeline building
  • Customer journey maps
  • Multi-channel campaign execution
  • Marketing automation platforms
  • Data-driven decision-making

Nice-to-have

  • Mission-driven software
  • Remote-first work environment
  • Foster lifelong joy of learning

Key Requirements

  • 4+ years marketing campaign development
  • 2+ years B2B SaaS or educational software
  • Experience with marketing automation platforms
  • Experience leading A/B testing
  • Dynamic cross-functional collaboration

Work Rights

Must reside and work in the US

Tailored Resume

Cover Letter