Loyalty And Crm Manager

Shell

Singapore
Fully remote
Loyalty and crm strategy
Personalised lifecycle programs
Digital transformation initiatives
Lead the strategy, innovation, and performance of Shell’s GO+ loyalty and CRM program in Singapore

Job Summary

  • Lead the strategy, innovation, and performance of Shell’s GO+ loyalty and CRM program in Singapore.
  • Own the end-to-end CRM engine, including data, segmentation, lifecycle journeys, experimentation, and offer economics.
  • Collaborate with Digital, Data, Retail Operations, and external partners to position Shell as the most rewarding and digitally engaging destination.

Matching Summary

Lead the strategy, innovation, and performance of Shell’s GO+ loyalty and CRM program in Singapore.

Skills & Requirements

Must-have

  • Loyalty and CRM strategy
  • Personalised lifecycle programs
  • Digital transformation initiatives
  • Customer value proposition design
  • Data segmentation and testing

Nice-to-have

  • Customer-obsessed and data-driven leader
  • Strong cross-functional influence
  • Commercial acumen and clear communication

Key Requirements

  • 6-8+ years B2C Marketing experience
  • Proven track record in loyalty and CRM
  • Experience in digital transformation
  • Strong external partnership leadership

Work Rights

Not specified

Tailored Resume

Cover Letter