Director Of Marketing Automation Data Analytics

Neighborly

Irving, TX, US
Competitive pyy commensurate with experience; equi...
Hybrid
Predictive modeling and machine learning expertise
Marketing mix modeling and attribution analysis
Cross-functional leadership in data science
This role serves as a cross-functional bridge translating marketing needs into actionable requirements for advanced predictive modeling and AI/ML initiatives

Job Summary

  • This role serves as a cross-functional bridge translating marketing needs into actionable requirements for advanced predictive modeling and AI/ML initiatives.
  • The successful candidate will lead the development of segmentation, propensity, and churn models while establishing frameworks for measuring multi-channel campaign impact.
  • Neighborly offers competitive pay with equity and bonus opportunities alongside a hybrid work model requiring presence in Irving or Waco, Texas.

Matching Summary

This role serves as a cross-functional bridge translating marketing needs into actionable requirements for advanced predictive modeling and AI/ML initiatives.

Salary

Competitive Pay commensurate with experience; Equity and bonus opportunities available; Benefits guide referenced

Skills & Requirements

Must-have

  • Predictive modeling and machine learning expertise
  • Marketing mix modeling and attribution analysis
  • Cross-functional leadership in data science
  • Multi-channel campaign performance measurement
  • Statistical testing and experimentation design

Nice-to-have

  • Strong stakeholder management skills
  • Experience with CRM and CDP platforms
  • Ability to translate business needs to models
  • Culture of experimentation mindset
  • Strategic innovation in home services

Key Requirements

  • 8+ years experience in marketing analytics and automation
  • 3+ years in a leadership role
  • Bachelor's degree required; Master's preferred
  • Hybrid work schedule: Mon-Wed in office

Work Rights

Not specified

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