Not specified; annual bonus + long-term incentive ...
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12+ years marketing analytics experience
Marketing mix modeling (mmm) expertise
Attribution and incrementality testing
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FanDuel is seeking a Vice President of Marketing Analytics/Marketing Science to lead the measurement of media investments and partnerships. The role involves developing strategies and frameworks to evaluate marketing effectiveness, utilizing advanced analytics and industry expertise.
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Job Summary
This role defines the strategy for measuring the effectiveness of FanDuel's media investments, sponsorships, and strategic partnerships across all channels.
The successful candidate will partner with Media, Partnerships, Finance, and Data Science teams to build scalable measurement frameworks and robust analytics tools.
FanDuel offers comprehensive benefits including health plans starting at $0 per paycheck, generous paid time off, and a 401k match up to 5%.
Matching Summary
Match Score: 75
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FanDuel is seeking a Vice President of Marketing Analytics/Marketing Science to lead the measurement of media investments and partnerships. The role involves developing strategies and frameworks to evaluate marketing effectiveness, utilizing advanced analytics and industry expertise.
**
Salary
Not specified; Annual bonus and long-term incentive opportunities available; Benefits include health plans, PTO, and 401k match
Skills & Requirements
Must-have
12+ years marketing analytics experience
Marketing Mix Modeling (MMM) expertise
Attribution and incrementality testing
SQL Python R proficiency
Team leadership in analytics
Tableau Looker Power BI skills
Nice-to-have
Sports media ecosystem knowledge
AI and machine learning application
Regulated industry experience
Advanced degree preferred
Agency or consultancy background
Key Requirements
Minimum 12 years experience in marketing analytics
Bachelor's degree in quantitative field required
Proven experience leading analytics or data science teams