The Marketing Automation Specialist is responsible for the execution, optimization, and ongoing management of Orascoptic’s marketing automation ecosystem, with a primary focus on HubSpot
Job Summary
The Marketing Automation Specialist is responsible for the execution, optimization, and ongoing management of Orascoptic’s marketing automation ecosystem, with a primary focus on HubSpot.
This role ensures accurate, efficient, and scalable execution of marketing campaigns, lead nurturing programs, and customer communications across global markets.
The Marketing Automation Specialist partners closely with Growth & Performance, Brand & Campaigns, Digital Experience, and Regional Marketing to ensure campaigns are executed consistently, localized appropriately, and optimized for performance.
Matching Summary
The Marketing Automation Specialist is responsible for the execution, optimization, and ongoing management of Orascoptic’s marketing automation ecosystem, with a primary focus on HubSpot.
Skills & Requirements
Must-have
HubSpot marketing automation platform
Execute global marketing campaigns
Develop lead nurturing workflows
Maintain system integrity and data accuracy
Cross-functional collaboration with marketing teams
Nice-to-have
Experience in dental or healthcare industry
Basic HTML/CSS for email editing
Familiarity with CRM systems integration
Adaptability in a fast-paced environment
Key Requirements
3-6+ years of experience in marketing automation
Hands-on experience with HubSpot
Bachelor’s degree in Marketing or related field preferred
Experience supporting global marketing initiatives preferred