Senior Content Strategy

WPP Media Australia & New Zealand

Milan, Italy
**
6+ years experience in content strategy
Expertise in influencer marketing strategies
Ability to translate insights into creative briefs
** WPP Media Australia & New Zealand is seeking a Senior Content Strategy professional in Milan, Italy, to lead the development of content strategies across influencer marketing and social activations. The ideal candidate should have over six years of experience in content strategy, a strong grasp of social trends, and the ability to leverage data for campaign optimization. **

Job Summary

  • The role involves leading the development of cutting-edge content strategies across influencer marketing, branded content, and social activations.
  • Candidates must analyze performance data to derive actionable insights and continuously optimize campaigns for maximum impact.
  • Success requires seamless integration with Creative, Branded Content, Influencer marketing, Media, and Data teams to ensure a unified message.

Matching Summary

Match Score: 75

** WPP Media Australia & New Zealand is seeking a Senior Content Strategy professional in Milan, Italy, to lead the development of content strategies across influencer marketing and social activations. The ideal candidate should have over six years of experience in content strategy, a strong grasp of social trends, and the ability to leverage data for campaign optimization. **

Skills & Requirements

Must-have

  • 6+ years experience in content strategy
  • Expertise in influencer marketing strategies
  • Ability to translate insights into creative briefs
  • Data analysis for campaign optimization
  • Understanding of media planning principles

Nice-to-have

  • Deep expertise in emerging social trends
  • Strong cross-functional collaboration skills
  • Knowledge of brand entertainment dynamics
  • Proactive identification of digital culture opportunities

Key Requirements

  • 6+ years of experience in content strategy
  • Focus on influencer marketing and social activations
  • Experience developing strategic communication platforms

Work Rights

Not specified

Tailored Resume

Cover Letter