Plan, develop and implement brand strategies based on research and analysis to protect and enhance market presence
Job Summary
Plan, develop and implement brand strategies based on research and analysis to protect and enhance market presence.
Collaborate with creative teams, advertising agencies, and other partners to create compelling brand campaigns that enhance brand awareness, loyalty and engagement.
Contribute or set strategy, drive requirements and make recommendations for change, managing resources, budgets, and policies for continuous improvement.
Matching Summary
Plan, develop and implement brand strategies based on research and analysis to protect and enhance market presence.
Skills & Requirements
Must-have
Brand strategy development and implementation
Brand asset and guideline management
Brand campaign creation and execution
Brand performance KPI analysis
Leverage commercial data for decisions
Deep understanding of brand identity and codes
Nice-to-have
Financial services experience
Service-led marketing functions
Collaborate with creative teams and agencies
Influence operations of a department
Build trusting relationships and partnerships
Key Requirements
Good brand strategy background for large-scale or complex brands
Ability to leverage commercial data
Great commercial acumen
Experience in financial services or broader service-led marketing functions