Marketing Effectiveness Engagement Lead

Bonneville International

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Marketing mix modeling (mmm) experience
Marketing analytics and data analysis
Romi and clv metric definition
** Bonneville International is seeking a Marketing Effectiveness Engagement Lead to support the measurement and evaluation of marketing performance. The role focuses on translating marketing analysis into actionable insights to enhance business outcomes and optimize marketing investments. **

Job Summary

  • The role supports the measurement and evaluation of marketing performance across the business with a focus on return on marketing investment.
  • Candidates will lead the application of Marketing Mix Modelling (MMM) across markets to evaluate channel performance and contribution to sales.
  • Castrol offers flexible working options, generous paid parental leave, and excellent retirement benefits in a diverse environment.

Matching Summary

Match Score: 75

** Bonneville International is seeking a Marketing Effectiveness Engagement Lead to support the measurement and evaluation of marketing performance. The role focuses on translating marketing analysis into actionable insights to enhance business outcomes and optimize marketing investments. **

Skills & Requirements

Must-have

  • Marketing Mix Modeling (MMM) experience
  • Marketing analytics and data analysis
  • ROMI and CLV metric definition
  • Cross-functional team collaboration
  • Performance measurement frameworks

Nice-to-have

  • Strong communication skills for complex analysis
  • Experience with external agency management
  • Ability to translate insights into recommendations
  • Organizational skills for multiple work streams

Key Requirements

  • Experience in marketing analytics or efficiency
  • Ability to apply performance measurement frameworks
  • Confidence working with cross-functional teams

Work Rights

Not specified

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