Ups Digital Growth Marketing Manager

UPS

Not specified
Multi-channel paid media strategy
Google ads and meta ads management
Seo and answer engine optimization (aeo)
UPS is seeking a Digital Growth Marketing Manager to lead and optimize digital marketing efforts aimed at expanding their audience and driving brand awareness. The role involves managing multi-channel paid media campaigns, enhancing SEO and AEO strategies, and ensuring collaboration with internal and external partners for effective execution

Job Summary

  • This high-impact role leads top-of-funnel marketing and expands the digital audience through paid media and organic initiatives.
  • The position requires a highly analytical marketer who turns data into actionable decisions with minimal direction.
  • Candidates must partner closely with Digital Experience and MarTech teams to improve website conversion rates and attribution.

Matching Summary

Match Score: 85

UPS is seeking a Digital Growth Marketing Manager to lead and optimize digital marketing efforts aimed at expanding their audience and driving brand awareness. The role involves managing multi-channel paid media campaigns, enhancing SEO and AEO strategies, and ensuring collaboration with internal and external partners for effective execution.

Skills & Requirements

Must-have

  • Multi-channel paid media strategy
  • Google Ads and Meta Ads management
  • SEO and Answer Engine Optimization (AEO)
  • Campaign budget ownership and pacing
  • Agency management and performance oversight
  • GA4 and Adobe Analytics proficiency
  • ABM program experience

Nice-to-have

  • SQL and data visualization skills
  • AI-driven marketing tool familiarity
  • Conversion rate optimization expertise
  • Matrixed environment adaptability
  • Reforge or CXL certification preferred

Key Requirements

  • Bachelor's degree in Marketing, Business, or related field
  • 5+ years of experience in growth or digital marketing
  • Must be a U.S. Citizen, National, or authorized to work in the U.S.

Work Rights

Must be a U.S. Citizen, National, or authorized to work in the U.S.

Tailored Resume

Cover Letter