The role advances Lilly Türkiye's Disease State Education marketing capabilities by building the brand across multiple therapeutic areas
Job Summary
The role advances Lilly Türkiye's Disease State Education marketing capabilities by building the brand across multiple therapeutic areas.
The manager leads cross-functional teams internally with brand and global teams, and externally with creative and media agencies to implement data-driven strategies.
Continuous performance measurement and optimization are key components of the role, requiring the integration of consumer insights into effective marketing campaigns.
Matching Summary
The role advances Lilly Türkiye's Disease State Education marketing capabilities by building the brand across multiple therapeutic areas.
Skills & Requirements
Must-have
5+ years marketing experience
Consumer strategy development
Cross-functional team leadership
Creative agency management
Digital media execution
Data analytics and optimization
Nice-to-have
FMCG environment background
Strategic thinking skills
Strong collaboration abilities
Innovative solution creation
Insight-based messaging
Key Requirements
Minimum 5 years relevant marketing experience
Experience in multinational FMCG environment
Proven track record leading cross-regional projects