Marketing Specialist

Abbott

Shanghai, China
Not specified; not specified; not specified
Hybrid (based on the responsibility for business travel)
Red social media content management
Kol/koc selection and planning
Marketing campaign execution support
Abbott is seeking a Marketing Specialist in Shanghai to support various marketing initiatives, including social media management, campaign execution, and competitor analysis in the food or healthcare nutrition sectors. The ideal candidate should have 1-2 years of relevant experience, excellent language skills in Chinese and English, and a proactive, customer-oriented approach

Job Summary

  • The role involves managing RED social media content including KOL/KOC selection and achieving search index targets.
  • Candidates will support key marketing campaign bursts by coordinating with agencies and stakeholders on media synergy.
  • The position requires conducting monthly competitor analysis covering product positioning, ingredients, benefits, and pricing.

Matching Summary

Match Score: 75

Abbott is seeking a Marketing Specialist in Shanghai to support various marketing initiatives, including social media management, campaign execution, and competitor analysis in the food or healthcare nutrition sectors. The ideal candidate should have 1-2 years of relevant experience, excellent language skills in Chinese and English, and a proactive, customer-oriented approach.

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • RED social media content management
  • KOL/KOC selection and planning
  • Marketing campaign execution support
  • Brand asset development coordination
  • Monthly competitor analysis

Nice-to-have

  • Proactive and energetic attitude
  • Customer-oriented mindset
  • Team spirit and internal sharing
  • Result driven approach
  • Learning agility

Key Requirements

  • 1-2 years sales experience
  • Digital or E-commerce marketing experience
  • Excellent Chinese and English language skills
  • Food or Healthcare Nutrition industry background preferred

Work Rights

Not specified

Tailored Resume

Cover Letter