Director, Product Marketing

Acrisure

Base: $187,000 - $253,115; bonus/equity: not speci...
Onsite (candidates should be comfortable with an on-site presence for collaboration and leadership)
Strategic product marketing leadership
Market segmentation and icp definition
Positioning and messaging architecture development
Acrisure is seeking a Director of Product Marketing to craft and lead the product narrative for their expanding portfolio of solutions. This role requires a strategic marketer with a strong background in B2B environments, who can effectively synthesize market insights and collaborate across various teams to differentiate Acrisure's offerings

Job Summary

  • This role defines the narratives and strategic clarity that enable the organization to bring its expanding portfolio of solutions to market with confidence.
  • The Director will partner closely with Product, Sales, and GTM Strategy to translate complex capabilities into compelling value propositions.
  • Acrisure offers comprehensive benefits including immediate vesting in a 401(k) plan, paid maternity and paternity leave, and a complimentary Calm app subscription.

Matching Summary

Match Score: 85

Acrisure is seeking a Director of Product Marketing to craft and lead the product narrative for their expanding portfolio of solutions. This role requires a strategic marketer with a strong background in B2B environments, who can effectively synthesize market insights and collaborate across various teams to differentiate Acrisure's offerings.

Salary

Base: $187,000 - $253,115; Bonus/Equity: Not specified; Benefits: Comprehensive suite including medical, dental, vision, 401(k), and PTO

Skills & Requirements

Must-have

  • Strategic product marketing leadership
  • Market segmentation and ICP definition
  • Positioning and messaging architecture development
  • Competitive intelligence and market strategy
  • Cross-functional collaboration with Product and Sales

Nice-to-have

  • Experience in fast-moving ambiguous environments
  • Background in regulated complex industries
  • Strong storytelling and executive influence skills
  • Data-informed decision-making approach

Key Requirements

  • 10+ years of experience in Product Marketing
  • Bachelor's degree in Marketing or Business (MBA plus)
  • Experience scaling product marketing in high-growth organizations

Work Rights

Not specified

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