Product Marketing Lead, Advertising

OpenAI

San Francisco, United States
Market assessment and customer discovery
Translate insights into product requirements
Define success metrics and measurement strategy
Lead market assessment and customer discovery to identify advertiser needs, market trends, and competitive dynamics

Job Summary

  • Lead market assessment and customer discovery to identify advertiser needs, market trends, and competitive dynamics.
  • Own launch strategy and execution for new and improved advertising products, including messaging, enablement, and rollouts.
  • Continuously evaluate and improve existing experiences to drive retention, performance, and advertiser satisfaction.

Matching Summary

Lead market assessment and customer discovery to identify advertiser needs, market trends, and competitive dynamics.

Skills & Requirements

Must-have

  • market assessment and customer discovery
  • translate insights into product requirements
  • define success metrics and measurement strategy
  • own launch strategy and execution
  • build value narratives and materials
  • lead go-to-market strategy and coordination

Nice-to-have

  • thrives in ambiguity
  • turning complex technical capabilities into clear value
  • leading cross-functional work
  • strong judgment
  • highly collaborative and proactive

Key Requirements

  • strong structured problem solving skills
  • connect advertiser needs to product strategy
  • understand the advertising ecosystem
  • experience marketing advertising, marketing tech, platforms, or data/AI products
  • fluent in qualitative and quantitative research
  • manage multiple concurrent projects

Work Rights

Not specified

Tailored Resume

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