Integrated Marketing Manager, Global Social

Roblox

San Mateo, CA, United States
Base: $191,340 - $234,390 usd; bonus/equity: eligi...
On-site
Global social media strategy
International channel ecosystem
Scale creative campaigns
This role sits at the intersection of brand, trust, creator storytelling, and international expansion, building a globally consistent yet locally relevant social presence across priority markets

Job Summary

  • This role sits at the intersection of brand, trust, creator storytelling, and international expansion, building a globally consistent yet locally relevant social presence across priority markets.
  • You will own Roblox’s international channel ecosystem and build the systems, governance, and content engine that power social storytelling across regions.
  • You will partner closely with regional marketing teams, Product Marketing, Communications, Safety, Creator Ecosystem, and Creative to deliver a cohesive global social presence.

Matching Summary

This role sits at the intersection of brand, trust, creator storytelling, and international expansion, building a globally consistent yet locally relevant social presence across priority markets.

Salary

Base: $191,340 - $234,390 USD; Bonus/Equity: Eligible for equity compensation; Benefits: As described on careers.roblox.com/total-rewards

Skills & Requirements

Must-have

  • Global social media strategy
  • International channel ecosystem
  • Scale creative campaigns
  • Drive operational excellence
  • Expand marketing footprint
  • Platform fluency and cultural trends

Nice-to-have

  • Connective tissue between global and local
  • Deep interest in gaming and creator ecosystems
  • Online communities and brand perception

Key Requirements

  • 8+ years of experience
  • Experience building global social media programs
  • Comfortable working non-traditional hours
  • Proven ability to manage agencies and stakeholders
  • Experience defining measurement frameworks
  • Exceptional cross-functional collaboration skills

Work Rights

Not specified

Tailored Resume

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