Bm/sbm-saphnelo Mkt-上海

AstraZeneca

Shanghai, China
Customer insights
Marketing research
Brand plan development
Deep understanding of customer insights and ability to identify research needs

Job Summary

  • Deep understanding of customer insights and ability to identify research needs.
  • Develop brand plans, brand execution plans, and long-range plans based on market data and situation analysis.
  • Develop effective selling tools, coordinate external stakeholder activities, and monitor plan implementation against agreed measures.

Matching Summary

Deep understanding of customer insights and ability to identify research needs.

Skills & Requirements

Must-have

  • customer insights
  • marketing research
  • brand plan development
  • selling tools development
  • product training
  • product knowledge

Nice-to-have

  • inclusive and diverse team
  • harnessing industry-leading skills
  • strategic decision making

Key Requirements

  • Knowledge of own product, disease, and R&D initiatives
  • Knowledge of competitor products and marketing approach
  • Understand national healthcare & regulatory environment
  • Understand access environment (NRDL/PRDL, tender policy, hospital listing)
  • Knowledge of various channels
  • Well designed & well prepared campaign plan
  • Execute campaign precisely
  • Summarize key findings & give feedback
  • Effectively communicate campaign plan to sales force
  • Effective presentation & communication skills to deliver key messages
  • Cross-functional communication
  • Understand customer behaviors and motivations
  • Develop campaigns against specific customer segments
  • Develop campaign messages supported by medical data
  • Design optimal package of promotion mix
  • Interactive and influence with KOLs
  • Interactive and influence with sales force
  • Interactive and influence with medical affair/regulatory/clinical research
  • Interactive and influence with Asiapac Regional/ISMO/GMBD MKTG team
  • Interactive and influence with cross functions
  • Logical and implementable BP/BEP
  • Sound LRP with global alignment

Work Rights

Not specified

Tailored Resume

Cover Letter