Put the consumer at the heart of all strategy and execution by identifying real consumer problems and solving them with insightful innovations and impactful communications to drive brand growth
Job Summary
Put the consumer at the heart of all strategy and execution by identifying real consumer problems and solving them with insightful innovations and impactful communications to drive brand growth.
Lead cross-functional teams including R&D, Supply Chain, Finance, and Consumer & Market Insights for end-to-end project delivery ensuring on-time in-full launch execution.
Track post-launch evaluation, consumer feedback, e-commerce ratings and reviews, and business case achievement to understand and optimize launch performance.
Matching Summary
Put the consumer at the heart of all strategy and execution by identifying real consumer problems and solving them with insightful innovations and impactful communications to drive brand growth.
Skills & Requirements
Must-have
Consumer trend identification
Marketing mix development
Product and packaging innovation
Cross-functional project leadership
Consumer-centric strategy
Strong project management skills
Nice-to-have
Global mindset
Creativity and empathy
Analytical thinking and rigour
Sense of aesthetics
Obsession with brands and consumers
Key Requirements
Master’s degree in Marketing or Business Administration