Senior Manager, Integrated Marketing Experience (imx) - Social, Owned Digital (philippines)

Coca-Cola

Taguig City, Philippines
**
Organic social and owned digital execution
First-party data capture and journey orchestration
Social and influencer strategy
** Coca-Cola is seeking a Senior Manager for Integrated Marketing Experience (IMX) focusing on social and owned digital channels in Taguig City, Philippines. The role requires extensive experience in digital marketing, social media strategy, and data-driven performance optimization. **

Job Summary

  • Operate the always-on IMX engagement and data engine, activating connected organic social and owned digital journeys that turn attention into first-party data, relationships, and revenue.
  • Own the in-market organic social and owned digital execution roadmap, operating social platforms, owned ecosystems, and CRM journeys as performance channels within the IMX content-to-conversion system.
  • Success looks like a step-change in social advocacy, digital engagement, and first-party growth, with social and owned platforms driving measurable brand love, conversion, and ROI.

Matching Summary

Match Score: 75

** Coca-Cola is seeking a Senior Manager for Integrated Marketing Experience (IMX) focusing on social and owned digital channels in Taguig City, Philippines. The role requires extensive experience in digital marketing, social media strategy, and data-driven performance optimization. **

Skills & Requirements

Must-have

  • organic social and owned digital execution
  • first-party data capture and journey orchestration
  • social and influencer strategy
  • content calendars and trend-led activations
  • agency and partner management

Nice-to-have

  • driving innovation through social commerce
  • embedding a learning culture
  • influencing stakeholders through narratives

Key Requirements

  • 8+ years in social, digital, content, CRM, or performance-driven marketing roles
  • Proven experience working in matrix, cross-functional environments
  • Experience executing first-party data acquisition, retargeting, personalization, and performance optimization

Work Rights

Not specified

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