Join Our Relationship Marketing Strategy Network At Merkle
Merkle Australia
New York, US
Omnichannel marketing strategies
First-party data utilization
1:1 people-based marketing
The Relationship Marketing Strategy team leads the development of omnichannel strategies leveraging first-party data to deliver personalized customer experiences
Job Summary
The Relationship Marketing Strategy team leads the development of omnichannel strategies leveraging first-party data to deliver personalized customer experiences.
You will craft omnichannel strategies spanning CRM, email, SMS, web, and mobile app to help clients unlock the value of their first-party data.
As a senior client-facing leader, you would cultivate trusted relationships, uncover growth opportunities, and ensure that every engagement delivers meaningful value.
Matching Summary
The Relationship Marketing Strategy team leads the development of omnichannel strategies leveraging first-party data to deliver personalized customer experiences.
Skills & Requirements
Must-have
omnichannel marketing strategies
first-party data utilization
1:1 people-based marketing
customer journey design
segmentation strategies
Nice-to-have
strategic and analytical thinking
client relationship leadership
emerging technology curiosity
transforming data into experiences
Key Requirements
Extensive experience developing CRM strategies
Proven background working with first-party data
Familiarity with Salesforce Marketing Cloud or similar platforms