Senior Marketing Manager,entertainment Value Proposition (optik Tv)
TELUS
Calgary, AB, CA
On-site
Marketing strategy development
Value proposition definition
Consumer insights translation
You will be the strategic lead for Optik TV, our flagship video product, shaping positioning, pricing strategy and the future product roadmap
Job Summary
You will be the strategic lead for Optik TV, our flagship video product, shaping positioning, pricing strategy and the future product roadmap.
Your work will influence everything from messaging to customer journeys, from quarterly messaging to long-term product innovation.
You will own the marketing strategy and positioning for Optik TV, nationally, simplifying the complex world of TV packaging and crafting insightful, data-driven positioning.
Matching Summary
You will be the strategic lead for Optik TV, our flagship video product, shaping positioning, pricing strategy and the future product roadmap.
Skills & Requirements
Must-have
Marketing strategy development
Value proposition definition
Consumer insights translation
Portfolio consolidation
Pricing and packaging strategy
Customer journey design
Nice-to-have
Strategic thinking
Visionary marketer
Marketing-led organization
Collaborative influence
Data-driven mindset
Key Requirements
5+ years of experience
Marketing strategy experience
Product marketing experience
Commercial strategy experience
Telecommunications or entertainment sector experience