Assistant Manager Brand Communications Bu Running/outdoor/motorsports, Brand Adidas

adidas AG

Japan
On-site
Brand activation across communication touchpoints
Develop local marketing plan
Execute local marketing plan
Drive an effective and efficient brand activation across all communication touchpoints within Business Unit Running & Outdoor & Motorsports concepts in the country with full alignment between the global Brand Communications and local Business Units

Job Summary

  • Drive an effective and efficient brand activation across all communication touchpoints within Business Unit Running & Outdoor & Motorsports concepts in the country with full alignment between the global Brand Communications and local Business Units.
  • Develop and ensure excellent implementation of category activation for own retail and wholesale accounts while providing respective category contents for digital activation.
  • Support Category Brand Comms Manager/team to create the local brand marketing plan & calendar based on input from global Business Units and Brand Communications at the commercial input timing.

Matching Summary

Drive an effective and efficient brand activation across all communication touchpoints within Business Unit Running & Outdoor & Motorsports concepts in the country with full alignment between the global Brand Communications and local Business Units.

Skills & Requirements

Must-have

  • Brand activation across communication touchpoints
  • Develop local marketing plan
  • Execute local marketing plan
  • Manage marketing expenses plan
  • Marketing budget planning and management
  • Strong communication skills

Nice-to-have

  • Running experience preferred
  • Team player for internal/external
  • Fluent English and local language

Key Requirements

  • University degree in Business or equivalent
  • At least 3 years' experience in Marketing
  • Fluent communication in English and local language

Work Rights

Not specified

Tailored Resume

Cover Letter