Trade Marketing Lead

Corby Spirit and Wine Ltd

Not specified
Implement trade marketing strategies
Conduct market research in africa
Develop promotional campaigns and pos displays
Corby Spirit and Wine Ltd is seeking a Trade Marketing Lead to develop and implement trade marketing strategies aimed at enhancing brand visibility and driving sales growth in Classic and 3rd Party markets. The ideal candidate will have 3-5 years of experience in trade marketing, particularly within the FMCG industry, and will work closely with cross-functional teams to execute initiatives

Job Summary

  • The Trade Marketing Lead is responsible for implementing effective trade marketing strategies across Classic and Third-Party markets to enhance brand visibility and drive sales growth.
  • This role requires conducting market research to identify trends, consumer preferences, and competitor activities specifically within the alcohol industry in Africa.
  • The successful candidate will collaborate with creative teams to develop marketing materials and Point of Sale displays while ensuring alignment with global brand guidelines.

Matching Summary

Match Score: 85

Corby Spirit and Wine Ltd is seeking a Trade Marketing Lead to develop and implement trade marketing strategies aimed at enhancing brand visibility and driving sales growth in Classic and 3rd Party markets. The ideal candidate will have 3-5 years of experience in trade marketing, particularly within the FMCG industry, and will work closely with cross-functional teams to execute initiatives.

Skills & Requirements

Must-have

  • Implement trade marketing strategies
  • Conduct market research in Africa
  • Develop promotional campaigns and POS displays
  • Collaborate with cross-functional teams
  • Manage stakeholder relationships across markets

Nice-to-have

  • Strong analytical skills for data interpretation
  • Excellent communication and interpersonal skills
  • Proficiency in Microsoft Office Suite
  • Willingness to travel within Africa

Key Requirements

  • Bachelor's degree in Marketing or Business
  • 3-5 years of experience in trade marketing
  • Experience preferably in FMCG industry
  • Proficiency in marketing software

Work Rights

Not specified

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