SmartAsset is seeking a Director of Advisor Marketing to lead its B2B marketing efforts, focusing on pipeline growth and developing scalable marketing strategies for financial advisors. The role requires a deep understanding of the advisor ecosystem and the ability to drive measurable revenue outcomes through innovative marketing initiatives
Job Summary
SmartAsset is an online destination for consumer-focused financial information and advice, reaching over 59 million people monthly.
This role owns advisor pipeline growth across direct acquisition, lifecycle automation, firm partnerships, co-marketing initiatives, webinars, events, and multi-channel performance strategy.
Available benefits include fully remote work, comprehensive health coverage, financial wellness options like 401(k) with employer match, and generous time off.
Matching Summary
Match Score: 85
SmartAsset is seeking a Director of Advisor Marketing to lead its B2B marketing efforts, focusing on pipeline growth and developing scalable marketing strategies for financial advisors. The role requires a deep understanding of the advisor ecosystem and the ability to drive measurable revenue outcomes through innovative marketing initiatives.
Salary
Base: $141,500-193,000; Bonus/Equity: RSUs; Benefits: Comprehensive health coverage, 401(k) with match, equity packages, generous time off, home office stipend
Skills & Requirements
Must-have
Advisor ecosystem understanding
Scalable, modern, AI-native go-to-market
B2B performance marketing fundamentals
Tie marketing to pipeline and revenue
Systems thinker
High agency and execution velocity
Nice-to-have
Deep understanding of advisor psychology
Comfort operating in ambiguity
Partner with PR for amplification
Key Requirements
5-10+ years marketing to RIAs, broker-dealers, or fintech