The purpose of this role is to own digital and performance channels, be responsible for the planning and execution of paid media strategy, performance of client KPIs, maintain adherence to deadlines and best practices, as well as lead the day-to-day relationship(s) with the client(s)
Job Summary
The purpose of this role is to own digital and performance channels, be responsible for the planning and execution of paid media strategy, performance of client KPIs, maintain adherence to deadlines and best practices, as well as lead the day-to-day relationship(s) with the client(s).
This will require strong channel knowledge from the lens of campaign management, as well as high level of comfort with managing large volumes of data.
Experience using digital media platforms (e.g. DSPs, Ad-Servers, Analytics, etc.) to interpret campaign performance data and optimize strategies.
Matching Summary
The purpose of this role is to own digital and performance channels, be responsible for the planning and execution of paid media strategy, performance of client KPIs, maintain adherence to deadlines and best practices, as well as lead the day-to-day relationship(s) with the client(s).
Skills & Requirements
Must-have
Paid media strategy and execution
Digital and performance channels
Client KPI performance
Programmatic and display channels
Data interpretation and optimization
Nice-to-have
Fast-paced, high-pressure environment
Enthusiastic and confident individual
Engaged with fast-changing digital marketing
Key Requirements
3 to 4 years' experience
Hands on experience activating Programmatic and display channels
Proficiency in DSPs (DV360, The Trade Desk)
Knowledge of performance measurement and analytics tools