Director, Influencer Marketing & Pr

popsockets.ca

Boulder, CO, United States
**
Influencer marketing strategy
Earned media
Brand equity growth
** PopSockets is seeking a Director of Influencer Marketing & PR to develop and lead a cutting-edge influencer and PR strategy that enhances brand equity and desirability. The role involves managing a small team and agency partners to create innovative marketing programs that leverage the company’s unique story and mission. This position is based in Boulder, CO, and offers an exciting opportunity to shape the brand's marketing narrative. **

Job Summary

  • PopSockets is a global digital-lifestyle company selling empowering, fun, and expressive products that improve people’s digital lives.
  • The Director will define and own PopSockets' next-generation influencer marketing and PR strategy, building programs that set the standard for lifestyle brand marketing.
  • This role reports directly to the VP of Global Brand & Marketing and will lead the influencer and PR function with influencer marketing as the primary mandate.

Matching Summary

Match Score: 75

** PopSockets is seeking a Director of Influencer Marketing & PR to develop and lead a cutting-edge influencer and PR strategy that enhances brand equity and desirability. The role involves managing a small team and agency partners to create innovative marketing programs that leverage the company’s unique story and mission. This position is based in Boulder, CO, and offers an exciting opportunity to shape the brand's marketing narrative. **

Skills & Requirements

Must-have

  • influencer marketing strategy
  • earned media
  • brand equity growth
  • creator marketing
  • lifestyle brand marketing

Nice-to-have

  • next-generation vision
  • founder-led story
  • authentic human connection
  • cultural resonance

Key Requirements

  • Director-level leadership experience
  • Manage Influencer Marketing Specialist
  • Oversee agency partners

Work Rights

Not specified

Tailored Resume

Cover Letter