Senior Analyst, Marketing Analytics

Remote

Remote
$52,600—$147,950 usd; not specified; not specified...
**
Marketing analytics b2b saas
Multi-touch attribution modeling
Top-of-the-funnel (tofu) streams
** Remote is seeking a Senior Analyst for Marketing Analytics to drive strategic growth through advanced attribution modeling and comprehensive marketing analytics. The ideal candidate will possess extensive experience in B2B SaaS marketing analytics and will work closely with the Revenue Operations team to influence marketing strategies globally. **

Job Summary

  • As a Senior Analyst, Marketing Analytics, you will be the strategic engine behind our growth, shaping global marketing strategy and dictating investment decisions.
  • Key responsibilities include developing advanced attribution models, establishing frameworks for non-paid and brand analytics, and driving strategic planning and forecasting for marketing investments.
  • This role offers the opportunity to build and maintain projected Lifetime Value (LTV) models, analyze the B2B funnel for optimization, and act as a technical lead mentoring other analysts.

Matching Summary

Match Score: 75

** Remote is seeking a Senior Analyst for Marketing Analytics to drive strategic growth through advanced attribution modeling and comprehensive marketing analytics. The ideal candidate will possess extensive experience in B2B SaaS marketing analytics and will work closely with the Revenue Operations team to influence marketing strategies globally. **

Salary

$52,600—$147,950 USD; Not specified; Not specified

Skills & Requirements

Must-have

  • Marketing analytics B2B SaaS
  • Multi-touch attribution modeling
  • Top-of-the-Funnel (TOFU) streams
  • Full-funnel reporting
  • Share of Voice (SoV) reporting
  • Snowflake, Dbt, BI tools
  • Salesforce, HubSpot, Sigma, Tableau, Looker

Nice-to-have

  • Experience working remotely
  • Automation and AI capabilities
  • Strategic communication with executives
  • Mentoring senior analysts

Key Requirements

  • Extensive professional experience in marketing analytics
  • Proven track record of driving attribution modeling
  • Experience building reporting for organic growth
  • Confident in operating across technical stack
  • Experience navigating CRM and automation systems
  • Professional fluency in written and spoken English

Work Rights

Not specified

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