Principal Product Marketing Manager, Community & Culture

ADOBE

Base: $145,400 - $261,150 annually; short-term inc...
Not specified
10+ years product marketing experience
Creator economy and ai ecosystem knowledge
Global community marketing strategy development
Adobe is seeking a Principal Product Marketing Manager for Community & Culture to lead the cultural marketing strategy for creators, focusing on market intelligence and community engagement. The ideal candidate will have over 10 years of experience in product marketing or related fields, with strong analytical and storytelling skills

Job Summary

  • This role will co-lead the global community and cultural marketing strategy for creators across next-generation Adobe products.
  • The successful candidate must translate cultural insight into measurable brand relevance, buzz, and creator adoption while building feedback loops that influence product strategy.
  • Adobe offers a competitive compensation package with an annual pay range of $145,400 to $261,150 depending on location and experience.

Matching Summary

Match Score: 85

Adobe is seeking a Principal Product Marketing Manager for Community & Culture to lead the cultural marketing strategy for creators, focusing on market intelligence and community engagement. The ideal candidate will have over 10 years of experience in product marketing or related fields, with strong analytical and storytelling skills.

Salary

Base: $145,400 - $261,150 annually; Short-term incentives: Annual Incentive Plan (AIP); Equity: Eligible for new hire equity award

Skills & Requirements

Must-have

  • 10+ years product marketing experience
  • Creator economy and AI ecosystem knowledge
  • Global community marketing strategy development
  • Cross-functional leadership in matrixed organizations
  • Cultural trend analysis and market intelligence

Nice-to-have

  • Experience with Adobe creative tools
  • Strong storytelling and narrative crafting skills
  • Ability to mentor junior team members
  • Deep understanding of viral growth patterns
  • Forward-looking perspective on creative culture

Key Requirements

  • BS Degree in Marketing or Business preferred
  • 10+ years of experience in product marketing or related roles
  • Demonstrated ability to lead cross-functional initiatives

Work Rights

Not specified

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