Cbia Effectiveness Manager - Apac

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Marketing mix modelling
Digital commerce analytics
Data-driven insights
** Haleon is seeking an APAC OU Effectiveness Manager to oversee investment effectiveness analysis and marketing mix modeling, focusing on digital commerce analytics and content excellence across the wider Asia region. The ideal candidate should have strong analytical skills, experience in the consumer goods industry, and the ability to collaborate with various teams to drive decision-making. **

Job Summary

  • Drive effectiveness via MMM insights and value-added deliveries, collaborating with local & global stakeholders.
  • Partner with commercial teams to provide robust analytical support for objectives, infusing Deep Human Understanding and Deep Market Understanding across teams.
  • Build and leverage generative AI capabilities to win in GEO, partnering with commercial analytic teams.

Matching Summary

Match Score: 75

** Haleon is seeking an APAC OU Effectiveness Manager to oversee investment effectiveness analysis and marketing mix modeling, focusing on digital commerce analytics and content excellence across the wider Asia region. The ideal candidate should have strong analytical skills, experience in the consumer goods industry, and the ability to collaborate with various teams to drive decision-making. **

Skills & Requirements

Must-have

  • Marketing Mix Modelling
  • Digital Commerce Analytics
  • Data-Driven Insights
  • Cross-Market Analysis
  • Strategic Objectives
  • Analytics Solutions
  • Deep Human Understanding

Nice-to-have

  • AI Capabilities
  • Change Management
  • Agency Relationships
  • Innovation Development
  • White Space Identification

Key Requirements

  • Experience in applying an analytical approach to answering business questions
  • In-depth knowledge of analytical practices within FMCG/Consumer Healthcare
  • Hands-on knowledge of syndicated data measures and attributes
  • Proven ability to work under tight timelines
  • Strong coordination and project management skills

Work Rights

Not specified

Tailored Resume

Cover Letter