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L.L.Bean is seeking a Loyalty Program Lead to join their Marketing Team in a hybrid capacity, focusing on enhancing customer engagement through a new loyalty program. The ideal candidate should possess strong analytical and project management skills, as well as experience in CRM and loyalty program mechanics.
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Job Summary
The role serves as the day-to-day owner of a new customer loyalty program designed to deepen engagement and accelerate omnichannel growth.
Candidates must possess strong analytical rigor to define KPIs, analyze member lifecycle behavior, and translate data into actionable optimization recommendations.
The position offers a hybrid work arrangement at Freeport, Maine, with remote options available across multiple US states.
Matching Summary
Match Score: 75
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L.L.Bean is seeking a Loyalty Program Lead to join their Marketing Team in a hybrid capacity, focusing on enhancing customer engagement through a new loyalty program. The ideal candidate should possess strong analytical and project management skills, as well as experience in CRM and loyalty program mechanics.
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Skills & Requirements
Must-have
5+ years loyalty program experience
CRM platform and CDP proficiency
Cross-functional stakeholder management
Omnichannel campaign execution
Data-driven performance reporting
Nice-to-have
SQL skills for data analysis
Test-and-learn methodology expertise
Master's degree or MBA preferred
Experience with retail economics
Customer-centric mindset
Key Requirements
4-Year Bachelor's Degree in Marketing, Business, or related field
Minimum 5 years of relevant professional experience
Proven track record in loyalty program mechanics and retail economics