Werkstudent (m/w/d) Marketing Management Tv / Digital

dentsu

Hamburg, Germany
On-site
Support national and international tv campaigns
Manage ctv and tv campaign data
Manage data in media management system
Dentsu is seeking a part-time Marketing Management Werkstudent (m/w/d) to support their TV and digital advertising initiatives in Hamburg, requiring a commitment of 20 hours per week. The ideal candidate should have a passion for performance marketing, experience with media planning, and strong skills in data management and analysis

Job Summary

  • You will support the management of national and international TV advertising campaigns, from media planning and purchasing to optimization, evaluation, and deriving recommendations for action.
  • You will create customer reports and optimize campaigns using Excel, our own analysis software, or third-party software.
  • You will support the creation of media plans and competitor analyses for new and existing customers.

Matching Summary

Match Score: 85

Dentsu is seeking a part-time Marketing Management Werkstudent (m/w/d) to support their TV and digital advertising initiatives in Hamburg, requiring a commitment of 20 hours per week. The ideal candidate should have a passion for performance marketing, experience with media planning, and strong skills in data management and analysis.

Skills & Requirements

Must-have

  • support national and international TV campaigns
  • manage CTV and TV campaign data
  • manage data in Media Management System
  • create customer reports
  • optimize campaigns using Excel
  • create media plans
  • conduct competitor analysis
  • German and English language skills (C1)

Nice-to-have

  • experience through internships
  • interest in digitalization
  • interest in media buying

Key Requirements

  • Enrolled student for at least 2 more semesters
  • Studies in Marketing, Media, or comparable field
  • Knowledge of Microsoft Office, especially Excel
  • Interest in Performance Marketing
  • Interest in linear and digital TV/streaming

Work Rights

Not specified

Tailored Resume

Cover Letter