Digital Engagement Manager

UOB United Overseas Bank Limited

Digital engagement strategies
Personalized engagement campaigns
Customer behavior data
Lead the development and execution of digital engagement strategies to increase customer adoption, retention, and satisfaction

Job Summary

  • Lead the development and execution of digital engagement strategies to increase customer adoption, retention, and satisfaction.
  • Collaborate with UX/UI and product teams to continuously improve in-app experiences and drive innovation in digital customer journeys.
  • Leverage analytics data to identify key trends, gaps, and opportunities in digital engagement and develop performance reports.

Matching Summary

Lead the development and execution of digital engagement strategies to increase customer adoption, retention, and satisfaction.

Skills & Requirements

Must-have

  • digital engagement strategies
  • personalized engagement campaigns
  • customer behavior data
  • digital product adoption
  • cross-functional collaboration

Nice-to-have

  • innovation in digital journeys
  • stay informed of digital trends
  • drive digital awareness and education

Key Requirements

  • Bachelor’s degree in finance, marketing, business, or related field
  • Minimum 5 years of experience
  • Strong leadership, project management, and stakeholder management skills
  • Proven ability to use analytics and insights
  • Excellent communication skills

Work Rights

Not specified

Tailored Resume

Cover Letter