Asia Marketing & Pr Manager

ALOHAS

Barcelona, Spain
On-site
Xiaohongshu, douyin, wechat, weibo, naver, kakaotalk platform management
Adapt global campaign assets for local audiences
Develop localized content calendar
ALOHAS is seeking an Asia Marketing & PR Manager to spearhead its expansion into China and South Korea from its Barcelona headquarters. The role requires expertise in digital marketing tailored for the Asian market, with a strong focus on social media platforms and cultural adaptation

Job Summary

  • As the Asia Marketing & PR Manager, you will be responsible for ALOHAS’ expansion into China and South Korea, transforming organic social media buzz into a structured growth engine.
  • Your challenge includes platform ownership, cultural re-creation of content, community building, PR and media relations, and managing KOL/KOC collaborations.
  • Benefits include a culture of freedom, responsibility, and trust, flexible working hours, a hybrid work model, mental health support, and exclusive discounts.

Matching Summary

Match Score: 85

ALOHAS is seeking an Asia Marketing & PR Manager to spearhead its expansion into China and South Korea from its Barcelona headquarters. The role requires expertise in digital marketing tailored for the Asian market, with a strong focus on social media platforms and cultural adaptation.

Skills & Requirements

Must-have

  • Xiaohongshu, Douyin, WeChat, Weibo, Naver, KakaoTalk platform management
  • Adapt global campaign assets for local audiences
  • Develop localized content calendar
  • Manage daily community engagement
  • Build relationships with top-tier fashion editors
  • Identify and manage KOL/KOC collaborations
  • Monitor and report on KPIs

Nice-to-have

  • Passion for sustainability
  • Proactive and creative team environment
  • Entrepreneurial spirit and autonomy
  • Interest in fashion and lifestyle brands

Key Requirements

  • Native-level Mandarin or Korean
  • 3-5 years of experience in Asian market digital marketing
  • Deep hands-on knowledge of Asian social media platforms
  • Background in fashion, accessories, or sustainable lifestyle brands
  • Ability to build network with Asian media outlets
  • Proficiency in tracking campaign performance
  • Willing to travel to Asia 2-3 times a year

Work Rights

Not specified

Tailored Resume

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