Predictive Modeling Director

Coca-Cola HBC AG

Atlanta, GA, United States
$169,000 - $200,000 base; annual incentive: 30%; b...
Design and implement advanced predictive models
Lead data scientist for marketing
Marketing mix modeling (mmm)
The Predictive Modeling Director is responsible for designing and implementing advanced predictive models that unlock insights and drive marketing performance optimization for the NAOU Marketing team

Job Summary

  • The Predictive Modeling Director is responsible for designing and implementing advanced predictive models that unlock insights and drive marketing performance optimization for the NAOU Marketing team.
  • You will lead a small team of modelers and data analysts, providing hands-on guidance and oversight, and contribute to the broader analytics community in NAOU.
  • We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.

Matching Summary

The Predictive Modeling Director is responsible for designing and implementing advanced predictive models that unlock insights and drive marketing performance optimization for the NAOU Marketing team.

Salary

$169,000 - $200,000 Base; Annual Incentive: 30%; Benefits: Full range of medical, financial, and/or other benefits

Skills & Requirements

Must-have

  • design and implement advanced predictive models
  • lead data scientist for marketing
  • marketing mix modeling (MMM)
  • customer lifetime value models
  • churn/retention models
  • demand forecasting
  • Python or R programming skills
  • SQL for data manipulation
  • explain complex analytical concepts to non-technical audiences

Nice-to-have

  • growth mindset
  • inclusive culture
  • agile
  • curious
  • empowered

Key Requirements

  • 8-10+ years of experience in data science or marketing analytics
  • Bachelor's degree in a quantitative field
  • Master's degree preferred
  • Experience building marketing mix models or multi-touch attribution models
  • Leadership experience preferred

Work Rights

Not specified

Tailored Resume

Cover Letter