Brand & Corporate Marketing Lead

J.R. AUTOMATION TECHNOLOGIES, LLC

Holland, Michigan, United States
Hybrid
Global brand strategy management
Media relations and content creation
Brand consistency across global facilities
Manage and champion JR Automation’s (JRA) global brand strategy, including positioning, visual continuity and voice

Job Summary

  • Manage and champion JR Automation’s (JRA) global brand strategy, including positioning, visual continuity and voice.
  • Lead the global corporate content strategy, including the development of executive, thought leadership, and corporate narratives.
  • Translate insights from internal discussions, customer feedback and market dynamics into strong B2B marketing campaigns.

Matching Summary

Manage and champion JR Automation’s (JRA) global brand strategy, including positioning, visual continuity and voice.

Skills & Requirements

Must-have

  • Global brand strategy management
  • Media relations and content creation
  • Brand consistency across global facilities
  • Enterprise-level storytelling
  • Corporate content strategy development
  • B2B marketing campaign translation

Nice-to-have

  • Collaboration with Hitachi corporate teams
  • Industry and community association management
  • Award recognition seeking
  • Process and workflow improvement identification

Key Requirements

  • Bachelor's degree in Communications, Marketing, Advertising, Journalism, or equivalent
  • Seven years of experience as a corporate brand and communication specialist
  • Experience in global brand development, marketing, and/or public relations
  • Hybrid position requiring 3 days/week in office

Work Rights

Not specified

Tailored Resume

Cover Letter