B&w Cmi Lead Türkiye

unilever.es

Umraniye, Turkey
**
Social-first activation performance measurement
Content excellence and asset testing
Insights automation and ai implementation
** Unilever is seeking a B&W Consumer & Market Insights (CMI) Lead for their Turkey division, based in Umraniye. This full-time role focuses on leveraging consumer behavior insights and market trends to inform strategic marketing decisions and enhance product development. **

Job Summary

  • The Consumer & Market Insights (CMI) Manager plays a critical role by driving the company's understanding of consumer behaviour, market trends, and competitive dynamics.
  • This role involves translating business strategy into actionable insights led marketing and commercial plans for outcomes, while championing a digital-first, social-first approach to brand world building and consumer engagement.
  • Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities.

Matching Summary

Match Score: 75

** Unilever is seeking a B&W Consumer & Market Insights (CMI) Lead for their Turkey division, based in Umraniye. This full-time role focuses on leveraging consumer behavior insights and market trends to inform strategic marketing decisions and enhance product development. **

Skills & Requirements

Must-have

  • social-first activation performance measurement
  • content excellence and asset testing
  • insights automation and AI implementation
  • media mix and content strategy optimization
  • brand-world building and influence growth
  • on-retail marketing growth drivers
  • best practice leadership and collaboration

Nice-to-have

  • curious by nature and energized by connecting dots
  • championing a digital-first, social-first approach
  • advocates for consumer needs and interprets data smartly
  • inspires collaboration and builds inclusive teams

Key Requirements

  • 3-5 years relevant marketing experience
  • FMCG & Agencies (Ipsos and Nielsen) experience
  • Data-led insights, social media marketing, digital analytics
  • Fluency in Turkish and English
  • Expertise in digital insights & analytics tools
  • Strong understanding of e-commerce platforms
  • Experience with AI-driven insights and automation tools

Work Rights

Not specified

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