This role focuses on designing and implementing end-to-end customer journey workflows using Adobe Journey Optimizer to deliver personalized experiences at scale
Job Summary
This role focuses on designing and implementing end-to-end customer journey workflows using Adobe Journey Optimizer to deliver personalized experiences at scale.
The successful candidate will collaborate with senior architects and engineering teams to build audience segments and configure channel surfaces including Email, SMS, and Push Notifications.
Key responsibilities include defining XDM schemas, managing data flows, and ensuring compliance with data governance and privacy regulations like GDPR and CCPA.
Matching Summary
This role focuses on designing and implementing end-to-end customer journey workflows using Adobe Journey Optimizer to deliver personalized experiences at scale.
Skills & Requirements
Must-have
Adobe Journey Optimizer hands-on experience
Adobe Experience Platform Real-Time CDP knowledge
AEP Identity Service and XDM proficiency
Event-driven architecture and Kafka understanding
REST API integration for custom actions
JavaScript and HTML for content personalization
Nice-to-have
Adobe Target and Analytics cross-solution experience