Segments Marketing Manager

Bonneville Bank

Sydney, New South Wales, Australia
On-site
Segment-led marketing initiatives
Customer insight to go-to-market activity
Cross-functional collaboration
Lead the development and delivery of segment-led marketing initiatives that drive growth across priority customer segments

Job Summary

  • Lead the development and delivery of segment-led marketing initiatives that drive growth across priority customer segments.
  • Translate customer insight into impactful go-to-market activity that increases acquisition, consideration, engagement and share of wallet.
  • Partner closely with Product, Data & Analytics, Media, Brand & Creative and Digital teams through cross-functional squads and forums to influence strategy and execution.

Matching Summary

Lead the development and delivery of segment-led marketing initiatives that drive growth across priority customer segments.

Skills & Requirements

Must-have

  • segment-led marketing initiatives
  • customer insight to go-to-market activity
  • cross-functional collaboration
  • agency partner management
  • marketing process governance
  • campaign performance tracking

Nice-to-have

  • customer and cultural insight
  • problem-solving and growth mindset
  • can-do attitude

Key Requirements

  • 5 years experience in marketing
  • Integrated campaign delivery experience
  • Project management skills
  • Analytical skills
  • Verbal and written communication skills
  • Commercial acumen
  • Ability to identify analytical frameworks
  • Ability to apply knowledge for best practice
  • Ability to build strong relationships

Work Rights

Not specified

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