Must-have

• Manage existing and develop new customer relationships
• Achieve sales targets
• Increase GP and product portfolio
• Identify high potential accounts
• Generate new leads and improve conversion rates
• Utilize call planning and pipeline management
• Raise customer awareness of product options
• Liaise with internal stakeholders
• Submit accurate forecasts and manage pricing strategies
• Prepare costings and quotations
• Maintain and update customer opportunities in CRM
• Review reports and ensure product delivery
• Report on customer liquidity and limit debt exposure
• Seek prompt payment of debtors
• Conduct market studies on new product opportunities
• Drive commercial and functional excellence
• Increase product knowledge
• Report on market and competitor information
• Conduct business activities according to corporate guidelines

Nice-to-have

• Proactive sales calling
• Performance monitoring
• Joint visits with Managers and Principals
• Value-based pricing
• Cross-selling and range-selling
• Technical merits of products
• Market trends and competitor strategies