This role leads the development and orchestration of first-, second-, and third-party audience strategies across paid media and owned channels, shaping acquisition, retention, and diversification approaches
Job Summary
This role leads the development and orchestration of first-, second-, and third-party audience strategies across paid media and owned channels, shaping acquisition, retention, and diversification approaches.
You will work with client teams to recommend the right technology to facilitate data usage in paid media and lead the audience test & learn agenda.
You'll have a great compensation package, private health & dental insurance, corporate discounts and career development through Dentsu University.
Matching Summary
This role leads the development and orchestration of first-, second-, and third-party audience strategies across paid media and owned channels, shaping acquisition, retention, and diversification approaches.
Skills & Requirements
Must-have
Audience-led data-driven marketing strategies
First, second, and third-party data
Data Clean Room / Mar-Tech consultancy
Client-facing senior leader
Audience strategy development and orchestration
Nice-to-have
Thought leadership in audience solutions
Championing data-first approaches
Cross-functional and cross-agency collaboration
Key Requirements
5+ years agency experience in client-facing audience data strategy
Proven track record defining data-driven marketing strategies
Experience with Data Clean Rooms (LiveRamp Safe-Haven, Infosum, Snowflake preferred)
BA/BS degree or relevant combination of education and experience